International Expansion: Successfully Transformed into an International Entity
Developed Strategies for Transforming into an International Entity
Local & Period
Global, 2019
Industries
Portfolio & Technologies
Geospatial, Systems Development, Deep Analysis, Geomarketing
Summary
Aquila successfully guided a Silicon Valley start-up through a transformative international expansion journey. This case description highlights the strategies and outcomes of this remarkable endeavor.
The Challenge: Transforming into an International Entity
The Silicon Valley Start-Up aimed to expand its software services to a global audience. However, the path to international expansion was fraught with challenges, including market analysis, localization issues, and the need for a robust reseller network. Aquila was brought in to devise and execute a strategy that would turn this ambitious vision into a reality.
The Solution: Strategic Planning and Execution
Aquila offered a comprehensive consulting and deployment solution that addressed every facet of international expansion:
1. Market Analysis: Aquila conducted an in-depth analysis of the competition, market size, and traditional market trends.
2. Reseller Network: Aquila identified and established connections with potential resellers across target markets.
3. Customer Base: Detailed insights into the target customer base were gathered, enabling the start-up to tailor its offerings effectively.
4. Pricing and Taxation: Strategies for pricing and taxation were developed, considering local financial regulations.
5. Legal Compliance: Local legal regulations were thoroughly examined, ensuring that user agreements and all legal conditions were met.
6. Localization: Aquila compiled local languages, idiomatic expressions, and specific industry standards to address potential barriers in software localization.
7. Material Availability: Consideration of local material availability helped in adapting the product to local standards and procedures.
The Evolution: From 5 to 21 Countries
Initially targeting five key economies, the project swiftly expanded to encompass 21 countries, reflecting the Silicon Valley Start-Up's commitment to a global presence.
Outcomes:
The results of this international expansion initiative have been outstanding:
1. Initial Market Entry: The start-up successfully entered four countries, and revenue started flowing within just two months of the first reseller agreement.
2. Ongoing Expansion: Data gathering and the use of a dynamic system dashboard continue to drive the international expansion process. The client is on track to conclude 2023 with a total of 7 national resellers.
3. Future Growth: With ambitious goals, the client is poised for substantial growth in 2024, aiming to establish a network of over 50 resellers spanning across all 21 target countries.
Aquila's partnership with the Silicon Valley Start-Up not only resulted in the successful transformation of a local entity into an international player but also paved the way for continued growth and market domination on a global scale. This case serves as an exemplary testament to the power of strategic planning and execution in international expansion efforts.
Design, Implementation & Quality
December 2018 (Holydays) - February 2019
Stage 1: Design
Objective: The design stage involves planning and strategizing the comprehensive solution for the international expansion of the Silicon Valley start-up.
Problem Identification: In this phase, Aquila identifies the challenges faced by the start-up, which include market analysis, localization issues, and the need for a robust reseller network. They pinpoint the need for a detailed strategy to address these challenges and enable global expansion.
Solution Development: Aquila designs a comprehensive solution that encompasses different aspects of international expansion, including market analysis, reseller network establishment, customer base insights, pricing and taxation strategies, legal compliance, localization, and material availability consideration.
Global Market Strategy: Aquila also designs a global market strategy that outlines the initial target countries and sets the stage for future expansion.
February 2019 to April 2019
Stage 2: Implementation
Objective: The implementation stage involves executing the designed solution to facilitate the international expansion of the start-up.
Market Entry: Aquila helps the start-up successfully enter the target countries. They assist in forming reseller agreements, enabling revenue to start flowing within a short timeframe.
Reseller Network Development: Aquila works on establishing connections with national resellers in the target countries, laying the foundation for the start-up's global presence.
Data Gathering and Monitoring: Aquila implements a dynamic system dashboard for ongoing data gathering and monitoring. This data drives the international expansion process, enabling the start-up to stay on track with its expansion goals.
April 2019 to June 2019
Stage 3: Quality Control
Objective: The quality control stage ensures that the international expansion project meets desired standards and objectives and paves the way for future growth.
Impact Assessment: Aquila assesses the outcomes of the international expansion initiative, including the successful market entry, the growth of the reseller network, and revenue generation. They evaluate the effectiveness of the strategies and execution in meeting the initial goals.
Feedback and Adjustment: Based on feedback and data gathered during the implementation phase, Aquila makes any necessary adjustments or improvements to the strategies. This stage involves iterative refinement to optimize the international expansion process.
Future Growth Planning: Aquila collaborates with the start-up to plan for future growth. They help set ambitious goals for the upcoming years, which include expanding the network of resellers to cover all 21 target countries.