A Profitable Approach to Housing Land-Use Strategies
Successfully Assessed Local Impacts on Attraction Points
Local & Period
Montana, 2021
Industries
Portfolio & Technologies
Geospatial, Data Analysis, Geomarketing, AI
Summary
Aquila partnered with a prominent Real Estate Company in Montana to revolutionize their housing land-use strategies. This groundbreaking project aimed to optimize land acquisition and property development by incorporating an extensive range of data, ensuring sustainable and profitable outcomes.
Challenges:
1. Maximizing Profit: The client sought to enhance profitability in their housing initiatives by implementing a more data-driven approach.
2. Optimizing Land Usage: The challenge was to understand the local impacts on attraction points and demographics for effective land-use planning.
Solution:
Aquila deployed a comprehensive solution that harnessed geospatial technology, systems development, and deep analysis to assess various local factors affecting land use. This included the integration of data layers such as land cost, distance to urban areas, development areas, market areas, airport and public transportation access, demographic and social data, entertainment resources, indoor and outdoor activities, cost of living, job availability, salary ranges, safety statistics, points of interest, gas stations, and neighboring economic classes.
Key Components:
1. Geospatial Analysis: In-depth analysis of geographical data allowed for informed decision-making regarding land acquisition and development.
2. Demographic Insights: Demographic and social data layers were used to tailor housing strategies to the preferences and needs of the local population.
3. Economic Considerations: Assessment of salary ranges, cost of living, and economic classes in the vicinity guided pricing strategies.
4. Accessibility and Amenities: Proximity to airports, public transportation, entertainment resources, and safety statistics were considered for convenience and quality of life.
Outcomes:
As a result of this transformative project, several remarkable outcomes were achieved:
1. Record-Breaking Geomarketing Analysis: Aquila was recognized for executing the best geomarketing analysis in the company's 40-year history. This recognition underlined the significance of data-driven strategies in the real estate sector.
2. 12% Profit Increase: In the initial stages of implementing the new land-use strategies, the client experienced an impressive 12% increase in profits when compared to their previous housing initiatives. This demonstrated the substantial positive impact of this innovative approach.
In summary, Aquila's geospatial and data-driven approach not only helped the client optimize land-use strategies but also significantly increased profitability. By recognizing the local impacts on attraction points, this project marked a turning point in the real estate company's history, setting a new standard for geomarketing analysis in the industry.
Design, Implementation & Quality
January 2021 (All Online due to Covid) to March 2021
Stage 1: Design
Objective: The design stage involves planning and strategizing the comprehensive solution for the international expansion of the Silicon Valley start-up.
Problem Identification: In this phase, Aquila identifies the challenges faced by the start-up, which include market analysis, localization issues, and the need for a robust reseller network. They pinpoint the need for a detailed strategy to address these challenges and enable global expansion.
Solution Development: Aquila designs a comprehensive solution that encompasses different aspects of international expansion, including market analysis, reseller network establishment, customer base insights, pricing and taxation strategies, legal compliance, localization, and material availability consideration.
Global Market Strategy: Aquila also designs a global market strategy that outlines the initial target countries and sets the stage for future expansion.
March 2021 - May 2021
Stage 2: Implementation
Objective: The implementation stage involves executing the designed solution to facilitate the international expansion of the start-up.
Market Entry: Aquila helps the start-up successfully enter the target countries. They assist in forming reseller agreements, enabling revenue to start flowing within a short timeframe.
Reseller Network Development: Aquila works on establishing connections with national resellers in the target countries, laying the foundation for the start-up's global presence.
Data Gathering and Monitoring: Aquila implements a dynamic system dashboard for ongoing data gathering and monitoring. This data drives the international expansion process, enabling the start-up to stay on track with its expansion goals.
May 2021 - August 2021
Stage 3: Quality Control
Objective: The quality control stage ensures that the international expansion project meets desired standards and objectives and paves the way for future growth.
Impact Assessment: Aquila assesses the outcomes of the international expansion initiative, including the successful market entry, the growth of the reseller network, and revenue generation. They evaluate the effectiveness of the strategies and execution in meeting the initial goals.
Feedback and Adjustment: Based on feedback and data gathered during the implementation phase, Aquila makes any necessary adjustments or improvements to the strategies. This stage involves iterative refinement to optimize the international expansion process.
Future Growth Planning: Aquila collaborates with the start-up to plan for future growth. They help set ambitious goals for the upcoming years, which include expanding the network of resellers to cover all 21 target countries.